FEW Member
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Featured Guest Speaker—
Barbara Drahl | Senior Vice President of Marketing & Commercial Strategy for Brightline
Topic:
Brightline’s Future: Innovation, Expansion & High-Speed Travel
Join us for an engaging and informative session with Barbara Drahl as she delves into the latest developments at Brightline. She will explore the company’s innovative partnerships, new initiatives, and expansion plans that are reshaping transportation and hospitality. Barbara will provide a comprehensive analysis of industry trends and share insights into Brightline’s future in Florida, as well as its ambitious high-speed rail project connecting Southern California and Las Vegas. Don’t miss this opportunity to learn how Brightline is revolutionizing travel and setting new standards in the industry.
How This Will Benefit Our Members
This session offers exclusive insights into the evolving landscape of transportation and hospitality for our executive members, directly from a leader at Brightline. Barbara Drahl will highlight strategic opportunities, industry trends, and expansion plans that could influence business decisions and investments. This is a prime opportunity to gain valuable knowledge on how high-speed rail advancements and innovative partnerships are shaping the future of travel—insights that can be leveraged for strategic growth and competitive advantage.
Bio:
Barbara Drahl currently serves as the Senior Vice President of Marketing & Commercial Strategy for Brightline, the first privately funded passenger rail system in America in over a century. Brightline is designed to reinvent travel and take cars off the road by connecting city pairs and congested corridors that are too close to fly and too long to drive.
Recognized as one of Orlando’s Most Influential Leaders 2024 by the Orlando Business Journal, Barbara leads Brightline’s commercial, marketing, and brand efforts for its South Florida operations and for Brightline’s Orlando extension, a $2.7B project that spans 168-miles from West Palm Beach to Orlando International Airport.
Barbara brings more than 20 years of hospitality and tourism marketing expertise to her role at Brightline. As the President & Founder of Drahl & Co. Marketing Solutions, Barbara has worked with leading brands as a strategist and business partner to deliver on business objectives. A former Vice President of Marketing and Sales at SeaWorld and Vice President of Marketing at the Dr. Phillips Center for the Performing Arts, Barbara has a track record of succeeding in various executive marketing roles ranging from holistic brand management, digital marketing and e-commerce, media and advertising strategy, content strategy, sales, and partnerships. Barbara is recognized for big picture thinking with the ability to adapt and excel in all work environments and resides in Orlando with her spouse and their two children.
Learn more about at https://www.gobrightline.com/